Retail Sales Tactics Archives

My opinion on the PSP GO?

Question by !An Honest Man!: My opinion on the PSP GO?

This thing is a paper weight. And let me explain why…. (before you think I’m some fan-boy or something)
1. 0~~~~Why? what on this thing is even worth 0 I would buy this thing for 0 tops, and not a penny more.
2.After blowing 250, were the hell are my games i wanna play? oh OK i have to download them. uhh ok that sucks. Especially if you don’t even have wifi or blue tooth around your house. Better bundle up and hang out at some random Starbucks for half a day.
3. Most of the games I wanna play aren’t even on the psp network yet.
4. Having a digital copy is cool, Its the future right? not quite yet. Because you do not physically own that copy you bought, its on your psp’s memory. You cant even back up that copy to your PC, because they claim that to be piracy. So what the hell happens if my copy is lost or deleted? And why are they charging near full price for a digital copy, when it should cost half of the regular physical copy price? Since they don’t have to make labels and boxes and disks, right?
5.Selling their own products through their market is cutting out the middle man, retail stores will go out of business when they have nothing left to sell. Is Sony trying to hurt western markets through these experimental tactics, or are they trying to profit more money (something they do not need)
6.Shouldn’t they be focusing on making a psp2, instead of a watered down version of the original?

Need I go on? anyway, Sorry for my rambling, but Ill be honest. If they release the hack to the community, then yes I will buy one for 0 considering I can play all my favorite psx games, and favorite old school games. That’s just how I roll. You would think Sony would allow them to hack, considering the amount of system sales they would rack in? It just means more money for them, so who even gives a shit? Nintendo? Why should they. Old school games have been smeared across the internet like peanut butter on jelly since 1995. Then they put them back on the Wii market? That’s like Arabs trying to reclaim Israel, IT AIN’T GONNA HAPPEN!

Best answer:

Answer by M
I completely and totally agree. Sony is an idiot for making the PSP Go and thinking that it would actually sell.

Give your answer to this question below!

Web Optimisation Triumphs: Uk Retail Sales Strong Over Christmas

British retailers have enjoyed a festive season full of joy, according to the latest sales figures.

The British Retail Consortium (BRC) report shows that UK retail sales values rose 4.2 per cent on a like-for-like basis last month on December 2008.

Last year, sales dropped 3.3 per cent as financial market turmoil hit consumer confidence.

Non-store sales, including those made over the internet, were more than a quarter higher than a year ago, with the BRC suggesting that shoppers turn to e-commerce when snow and ice prevents them from visiting the high street.

Figures from Retail Decisions for Interactive Media in Retail Group (IMRG) also reveal how well-optimised websites have benefited in recent months.

Christmas Day sales were up by nearly a third to £132 million, while Boxing Day saw Brits take to the internet and spend some £281 million.

“It appears that this Christmas we saw internet activity becoming part of most people’s routine,” commented David Smith, director of operations at IMRG.

“Online retailers were able to benefit from this changing consumer behaviour by achieving record sales volumes with many sales and offers starting on Christmas Eve.”

And this trend could be set to continue, with website owners doing their best to offer last-minute deliveries and consumers enjoying a positive online experience.

“Christmas 2010 looks like it will be even more prosperous for the online retailer,” suggested Chris Russell, director at eDigitalResearch.

“People are now increasingly aware when the sales will be starting and so they use the internet to their advantage, identifying and searching out a bargain,” he continued, highlighting the importance of website Optimisation.

Mintel retail director Richard Perks has also spoken of the Christmas retail boom, pointing out that people are better off than they were in 2008 thanks to lower interest rates.

However, he also suggests that the rise in spending last month may be short-lived, as VAT has now returned to 17.5 per cent and consumers are beginning to tighten their belts again.

“I think they just decided that we’ve got the cash at the moment, let’s make sure we have a good time while we can because we probably won’t be able to next year,” Mr Perks added.

However, he added that this can be a slow burning tactic so it was important to dedicate regular time on an ongoing basis.

Mediarun is a full service SEO  Company specialising in performance based  Search Engine Optimisation (SEO) solutions, Search Engine Marketing, Social Media Optimisation (SMO) and pay per click management (PPC). We have also pioneered Universal Search and achieved excellent results for our clients on Google Products, Maps and Images.

Question by : How can my coworkers and I stop a another coworker at my retail job from stealing my sales and my commission?

I work for a small clothing boutique with about seven other employees, all women. One employee steps on everyone’s toes and will steal commission any way she can. She is also quite a backstabber in other ways, making subtle negative comments to the manager and owner about other employees and their faults as she perceives them. She has managed to increase her hours from part time to nearly full time. She works on a special pet project of the owner and has him wrapped around her little finger.

Every single other employee is furious about her tactics but feel we have no way to express this, given the owner’s favoring of her. Our manager supports us, but is also helpless because the owner is her direct boss. He told her the animosity needs to “cool down” before we have a scheduled store meeting, during which I’m sure (if our negative feelings toward her have not cooled) we will be taken to task about it.

She is definitely ambitious and basically wants the manager’s job. The manager isn’t quite able to see this and wants to keep the peace.

We other employees are all allied against this unfair and unethical behavior of hers. She basically steals sales and subtly sabotages each of us in different ways to the owner. How should we proceed? Is there anything we can do?

Best answer:

Answer by Lisa D
beat the crap out of her out back!!!!!!!!!!!

Add your own answer in the comments!

Retail Sale Promotions Promise Big Returns

Retail Sale Promotions Promise Big Returns

Why A Sale Sign is not the same as a Sales Promotion

Now I admit, I financially benefit over my competitors by offering the following advice, but I have a more pure reason for writing than financial gain.  I genuinely strive for the fulfillment of selling products that will add value, rather than ones that take away.

First, let me state, I spent a long career in advertising agencies, first as a copywriter and ultimately founding and running my own successful ad agency.  I didn’t dream that one day I would be in the niche business of selling Sales Promotional material, spruiking at Trade Shows, and generally trying to lift the ante on this most often used but so little understood retail promotional tactic.

Now I know I run the risk of annoying many retailers, who have been doing it “their way” since Pa fell off the bus, and I cerainly hope I will annoy my competitors, who don’t have the first understanding of the principles of retail promotion, and profit from the naivity of their customers by continuing to provide an outdated, innefective and (brand) damaging product.

Back to my reasons for writing these tips.  After 25 years of making a living from marketing, which is essentially getting paid to give advice, giving advice never really worked its way out my system.  I like giving advice, and I like it to be sound advice.

This is my advice on holding an Effective and Profitable Sales Promotion:

1.  A Sales Promotion is not just a simple matter of hanging a LOUD sign or two in your window or store.  It’s more like raising children, you have to be gentle – don’t shout! – and the more you put in, the more you get out.

2.  A “Sale Sign” is technically a printed item with the word SALE on it.  There are lots of bland red and white ones.  A Sales Promotion on the other hand, is when you embellish this word with graphics and design and broaden its visibility in more formats. Soften it, but still have it stand out from the clutter and be seen.

3.  A cheap-looking sale sign cheapens your store image – a Sales Promotion suggests that you have taken trouble to hold a special event – to reward your customers for their continued support, and to attract new customers in a visually exciting way.  This adds value to a store image.

Just as “clothes make man”, so does dressing your promotion.

A homeless person with a cardboard sign is the image that comes to my mind, compared to a successful person in a business suit.  Which makes more sense to you?

Here are four more tips to Adding Value to your Sales Promotion:

1.  Start Outdoors.  A Sale outdoor banner or window sign lets local traffic know that there’s an event in progress.

2.  Amplify your message by promoting a single theme throughout your store.  Conflicting sign messages are confusing.

3.  Multiply your message by using matching shelf signs and tags.  These devices help customers make instant decisions.

4.  Keep it neat and inviting – a messy presentation robs from your merchandising efforts and your overall store image.

In conclusion, if you want a cheap looking Sale, by all means buy a cheap looking sign.  But if you want to add value into your store, by following these simple tips, your single retail store today can build and grow into the multi-store chain of tomorrow.

 

 

Matt Fisher worked his way up from Copywriter to Chief Executive over a 23 year career in advertising and marketing. Working for multi-national advertising agencies such as Ogilvy & Mather, J Walter Thompson and Young & Rubicam as a Board Director, as well as being a founder and CEO of his own successful agency.  Matt also founded Tinker Town Corner – a retail destination comprising 4 stores specialising in original 20th century furniture, lighting, décor and clothing, with a small daytime café restaurant and art gallery. Having built the destination into a major talking point and tourist attraction, Matt used these same skills and energy into becoming a  founding member of Johannesburg Suburbs Tourism Association (Joburbs), a  section 21 not for profit company devoted to improving traffic to retail businesses, attractions and art galleries in the area.  He has now built Sydney-based Buy Sale Signs, into Australia’s #1 source for POS shop signs and related products.

How to retail all of those new products from Indy: try tactics used by big-box stores to push GP & A sales.(FOCUS: DEALER EXPO)(Editorial): An article from: Powersports Business

This digital document is an article from Powersports Business, published by Thomson Gale on March 13, 2006. The length of the article is 826 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How to retail all of those new products from Indy: try tactics used by big-box stores to push GP

List Price: $ 5.95

Price: $ 5.95

Question by skiergirl: How do you feel about retail employees who use aggressive sales tactics?

Tactics, such as:
–Mentioning 5 items yo the customer that they should take a look at.
–Offering the company credit card once on the floor and then again at the cash register and upon the customer declining, continue to go into the details of the credit card advantages.
–Offering to start a dressing room for a customer with an arm full of clothes.
–Employees who will randomly give you extra items to try on in the dressing room to build on the sale.

Do these things make you comfortable/uncomfortable, deter you from shopping there, or just flat out annoy you?

Thank you for your responses!

Best answer:

Answer by nubilin
It makes me want to ram a coathanger down their throats.

I came to shop, not to be harassed by a know-nothing sales assistant.

Give your answer to this question below!

Sales Tactics to Tempt You to Spend More

Sales Tactics to Tempt You to Spend More

How many times have you walked into a store with the intention of buying only one or two items and left with several bags full of merchandise? This scenario is probably a common occurrence for most consumers. You may blame it on lack of self-control, but stores play a major role in encouraging you to spend more money. Below are a few subtle sales tactics that may be a reason your bill is higher than expected. On the road to debt settlement you need to be aware of how you spend your money and make informed decisions about what you really need. 
 
Shopping Carts:
 
Some consumers may only plan on buying a few small items, but may still take a shopping cart when they enter the store. According to MSN Money, carts make it psychologically easy to toss in an item you do not need because there is plenty of room.
 
Atmosphere:
 
In order to make customers feel welcomed, retail stores may play music, offer free samples, or fill the air with a pleasing scent. Time magazine reports that “scent is the latest technique for putting consumers in a spending mood.” Many stores create their own signature smells, which can cost as much as ,000.
 
Price Points:
 
According to TheStreet.com, a leading financial media company, consumers spend more money when prices end in “9″. This may explain why many stores may charge .99 for an item, as opposed to . In order to keep track of your spending, it may be wise to carry a calculator while you shop so you can see the miniscule difference.
 
Stock-Up Sales:
 
Many stores offer “Buy One, Get One Free” sales. If you do not think you will use “two” of a particular item, read the store requirements. You may be able to purchase one for half of the price. Stores may also promote sales such as “5 for .99″ or “3 for .98″. Once again, ask yourself if you need to buy that many items. If not, do the math and figure out how much it is to buy just one.
 
Mail-In Rebates:
 
These offers can provide some savings to consumers. However, stores are expecting that most customers will not follow through with the requirements. According to Bankrate.com, at least 50% of consumers do not claim their rebates because they forget to cut off the UPC, lose the rebate form, or they just simply do not want to be bothered by all of the paperwork. 
 

Bill Loughborough is Founder and President of Credit Answers, one of the best debt settlement companies in America. Credit Answers specializes in debt management, credit card debt settlement, debt negotiation and avoiding bankruptcy. Credit Answers team of experts work to enable a new and fresh financial start for individuals with debt problems. We realize the importance of money in people’s lives and also the accompanied strain that debt can cause. Our team has helped thousands of clients across the nation.


Bill started Credit Answers in 2006 and has built it into one of the leading debt settlement / debt relief companies in the U.S. At Credit Answers we encourage our customers to Live Better Debt Free.


For More information please visit: www.creditanswers.com